NBC's color chimes of the 1960's
also known as "The Snake"
Seeking to freshen the look of the network for the late 1950's, NBC introduced a new logo with a speeded up version of the familiar chimes. This logo appeared at the end of every NBC network program for most of the 1960's. NBC employees called this logo "The Snake." A contemporary version of the chimes are still heard on the network today.
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