THE ABC COLOR PRESENTATION LOGO
announcer version
As more ABC affiliates came to the conclusion that color broadcasting was the future, they invested in color transmission equipment. So the network finally added voice to their color presentation animation in 1963. The network gradually added color programming to their schedule, and it was time to let viewers know what those animated circles before some of their programs were all about. ABC was beginning to get serious about color!

Click here to see the earlier instrumental version of the ABC color logo.

close this window to see MORE network color TV logos
or click here